Every company deserves to know if their Story is clear enough to Win.

Most B2B software companies don't - the ones selling platforms, tools, and technology to other businesses. Most have never tested.

Seven dimensions. Five forces. One diagnostic. The strategic foundation your entire go-to-market depends on - examined, scored, and made actionable.Every dollar spent on execution without a validated story foundation is a dollar that might be amplifying confusion instead of clarity.

• Get Your Free Story Clarity Preview

$5,000 one-time investment
No call required.

Built on 16 Years of Field Experience

THE PROBLEM

Buyers decide in seconds.
AI decides even faster.

Your buyers don't read your homepage top to bottom. They scan for three things: do you understand my problem, can you solve it, and should I trust you. If the answer isn't obvious in 10 seconds, they leave. You never know they were there.There's a second audience doing the same thing. When your buyers ask Perplexity or ChatGPT "what's the best platform for {your category}", those AI systems scan your story too. Unclear story? You don't get recommended. Your competitors do.KubrickLENS™ makes both problems visible and measurable - before they cost you another deal.

THE VISION

Your competitors are already being recommended. Are you?

1 in 2 B2B buyers now use AI to build their vendor shortlists before they ever visit your website (Forrester, 2025). If your story isn't clear enough for those machines to parse, you're not on the list. You don't get a second chance to be discovered.The goal isn't a better website. It's story independence:Your story sells without you in the room. AI recommends you without being asked. Buyers arrive already knowing why you're the right choice.Why? Because AI systems don't recommend feature lists. They recommend stories built on buyer pain. When your story leads with the buyer's problem in their language, LLMs match you to real buyer queries at dramatically higher rates. Pain-based positioning achieves up to 98% semantic match with how buyers actually search - feature-focused content hits roughly 30%.And when companies achieve that clarity, the entire ecosystem shifts. AI platforms recommend you because they can parse why you're different. Your GTM tools perform better because they're finally delivering a message that lands. Your agencies build on solid foundations instead of guessing. Clarity flows downstream to everything.But here's the problem: every tool, every agency, every AI workflow assumes your story is already solid. Almost nobody tests whether it actually is.KubrickLENS is the first diagnostic that does. Diagnose before you deploy.

The Shift

The window is closing faster than you think.

In 2024, generative AI was a new option in Forrester's B2B buyer survey. By 2025, it had become the single most cited research tool for B2B purchases. That's not a trend. That's a replacement cycle.The numbers tell the story: 60% of searches now end without a click. AI-referred visitors convert at 3x the rate of traditional search. Gartner projects AI agents will intermediate $15 trillion in B2B spend by 2028. Companies that show up clearly in AI-powered discovery right now are capturing the buyers that companies with unclear stories will never see.Every quarter you wait, the gap widens. Not because AI gets smarter - but because your competitors with clearer stories get further ahead.

Seven Dimensions

What KubrickLENS measures

Every B2B software company tells itself a story about why buyers should choose them. KubrickLENS tests whether that story actually lands - across seven dimensions that separate companies with stories that sell from companies lost in the noise.Why seven? After diagnosing B2B SaaS companies across industries, stages, and geographies, we found that stories break in seven predictable places. Miss any one and the entire story wobbles. Score well across all seven and your go-to-market starts compounding instead of leaking.

07

GEO Clarity Score

Generative Engine Optimization - When buyers ask Perplexity, ChatGPT, Claude, or Gemini for solutions in your category, do you show up - and can the AI explain why you're different? We test your story against real buyer pain queries and show you exactly how AI sees you versus competitors. If AI can't parse why you're different, you're invisible to the fastest-growing buying channel in B2B (49% of buyers already use AI to build shortlists - Forrester).

* Dimensions 1-5 synthesize principles from Storynomics (Robert McKee, 25 years of global practice) and pain-based segmentation methodology (Cannonball GTM). Dimension 6 draws from established positioning theory (Ries & Trout, Moore, Dunford). Dimension 7 is based on empirical research into how LLMs evaluate and recommend B2B software - showing pain-focused content achieves ~98% semantic match versus ~30% for feature-focused content.

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KubrickLIGHTING

What the environment reveals

Your score only tells half the story. A company scoring 55 with massive brand love, an active community, and high market awareness is succeeding despite story gaps - there's upside they're not capturing. A company scoring 55 with none of that is at its ceiling. Same score. Completely different diagnosis.

KubrickLENS doesn't just score your story. It scores the environment around it.

KubrickLIGHTING measures the five market forces that amplify or mask your story clarity - so you know whether your number is a springboard or a warning sign.

Each factor scored 1-5 against your peer group - companies in your category, at your stage, with your motion type. Your KubrickLIGHTING profile shows up alongside your CLARITY score in every Story Clarity Report.

Same scene. Different lighting reveals different things. That's why every KubrickLENS diagnostic includes both layers.

* KubrickLIGHTING factors are scored using normalized public signals benchmarked against category peers. Each factor uses a 1-5 scale where 1 = bottom 20th percentile, 3 = category median, and 5 = top 20th percentile within the relevant peer set.

Most companies don't know where their story breaks.

They invest in tools, teams, and automation - but never examine the foundation underneath. KubrickLENS makes the invisible visible. The story gaps you can't see are the deals you can't win.

Where do you fall? Most B2B SaaS companies land further left than they expect. The cost of staying there: longer sales cycles, higher CAC, losing deals to competitors who explain the problem better - not solve it better. For a company spending $200K+ per year on GTM, even a 15% efficiency gain from clearer story pays for the diagnostic 6x over.

How It Works

Platform-powered diagnosis. Strategist-led insight.

KubrickLENS handles the analytical heavy lifting. The strategist handles the judgment calls that templates and AI alone can't make. You get both in one engagement.

Who This Is For

Built for vertical B2B software founders who know something's off

You sell a technology platform, software, or app to other businesses in a specific industry. Your product is strong. Your story isn't keeping up.

Swap your logo with a competitor's and nobody notices. KubrickLENS shows you exactly where the "sea of sameness" starts.

The product is strong but the story isn't landing. Buyers choose competitors who explain the problem better - not the ones who solve it better.

When buyers ask Perplexity or ChatGPT for recommendations in your vertical, your competitors show up. You don't. And you had no idea it was happening.

The story that got you your first 20 customers won't get you your next 200. You need a clear diagnostic before you rebuild.

Before you hire the VP Marketing. Before you pick the agency. Before you automate outbound. Before you announce the round. Before you expand to a new ICP. Diagnose first. Every dollar spent on execution without a validated story foundation is a dollar that might be amplifying confusion instead of clarity.

The Field Evidence

Where Story Clarity Was My Problem to Solve

US Marketing sent feature-driven decks. I sold across Southern Europe and Latin America - markets where those decks wouldn't close a single deal. Every year, new products, new regions, acquisitions, rebranding, pivoting messaging, expanding ICPs. I rebuilt the story in the field for 16 years - acting as a field product marketing manager from a seller's chair - because the existing story wouldn't sell. KubrickLENS is the diagnostic version of what I did manually under quota pressure at every one of these companies.

The Origin Story

24 Websites. Same Jargon. One Diagnostic.

Nicolás Amado Vega

Revenue Growth Engineer - 9x Founder

In 2024, while running competitive intelligence for a customer at Humengine, I had to evaluate 24 competitor websites in the RevOps space. Same industry. Same event. Same buyer. After 18+ years as an enterprise B2B SaaS seller - from startup to IPO, Nasdaq-listed, two acquisitions at Brightcove, four years as regional director at New Relic, vertical SaaS at Sitetracker - I couldn't figure out what most of them were selling. Same jargon. Same structure. Same feature lists written from the inside out. Swap the logos and nobody would notice. That was the moment KubrickLENS became inevitable. If a veteran enterprise seller can't tell 24 companies apart, buyers don't stand a chance.

But the pattern started long before that. For 16 years I was the person who had to fix the story in the field. US headquarters would ship feature-driven decks. I'd take them into Southern European and Latin American markets where that approach wouldn't survive the first meeting. Different cultures. Different buying dynamics. Different ways of building trust. So I rebuilt the story - every product launch, every regional expansion, every acquisition, every pivot - from the seller's chair, under quota pressure, with real consequences if I got it wrong. I wasn't a consultant observing from outside. I was the person inside the company who had to make the story work or miss the number.

The narrative architecture underneath KubrickLENS comes from 25 years of training with Robert McKee, starting with his Storynomics seminars in Madrid in 2001. The same story structure principles that make great films unforgettable are the principles that make B2B stories stick. That's not a metaphor - it's the methodology. Story structure is how humans decide what matters. KubrickLENS applies it to how companies tell their market story.

That is what KubrickLENS is built on. Not theory. Sixteen years of diagnosing and fixing story problems in the field, combined with 25 years of storytelling craft. It integrates six specialties - positioning, narrative strategy, ICP research, competitive intelligence, copywriting, and AI-powered discovery - under one methodology. And the urgency has never been higher. AI buying agents are already evaluating and recommending vendors before a human reads your website. KubrickLENS shows you exactly how those machines see you - not just how buyers do. You work directly with me. No handoffs. No junior team. One senior strategist who built the system because he was tired of watching the same problems go unsolved.

Capability Stack

18+ years leading B2B SaaS enterprise sales across EMEA & LATAM - 16 years rebuilding stories in the field as a de facto product marketing manager - 2+ years architecting AI-driven GTM systems - 25 years refining storytelling craft with Robert McKee (since Madrid, 2001) - 9x founder

Career Anchors

Brightcove (startup to IPO, Nasdaq-listed, 2 acquisitions) - AccedoTV (OTT video/streaming) - New Relic (enterprise observability) - Sitetracker (vertical SaaS, construction technology) - Humengine (full GTM build)

See what your story is costing you - before it costs you more.

One week. Seven dimensions. A diagnostic you can act on.
Your Story Clarity Report includes dimension-by-dimension findings with evidence for every insight, a GEO competitive snapshot showing how AI sees you versus named competitors, a prioritized fix list ordered by revenue impact, and the strategic bridge into fixing what's broken.

One senior strategist. One week.
One document that changes how you see your entire go-to-market.

The typical cost of rebuilding a GTM motion on an unclear story: $150-250K in wrong hires, wasted agency fees, and stalled pipeline.
The diagnostic that prevents it: one week and one decision.

• Get Your Free Story Clarity Preview

$5,000 one-time investment.
No call required. Tell us your URL and we get to work.

Early-stage founder building on a tight budget?
Every vertical B2B SaaS company deserves to know
where their story breaks - regardless of stage. Let's talk.